BE THE EPITOME
OF FASHION

I have been drawn to the fashion industry for a long time. Perhaps it is because my grandparents on my mother’s side were tailors. They were exceptionally talented people, but having been born and raised behind the Iron Curtain in the USSR, they had little to no chance of becoming globally recognized names in fashion like Gucci or Armani.

I believe in karma, including the unrealized karma of our ancestors—the idea that sometimes only a descendant can bring to life the dreams that their predecessors could not. Creating this fashion brand became my way of honoring them and completing that karmic circle.

I spent years reflecting on what this brand should represent and how to approach it. Then, one night in 2023, I had a vivid dream. I saw a gorgeous woman and remembered every detail of what she was wearing: a black hoodie dress with a deep, dramatic open back. I had never seen anything like it before. I woke up and realized I had to create it.

I drafted the first sketch. Many industry specialists told me it was technically impossible to turn my specific vision into a functional, wearable garment, but I refused to give up. Eventually, I met dedicated craftspeople who supported me with both their skill and advice.

The result is a definitive statement piece that seamlessly fuses daring sporty energy with evening sophistication. And now, this dress can become yours.